It seems he isn't just running a city; he's managing a flagship store.
Every waiting shed, basketball court backboards, relief pack, public service vehicle, and stray hollow block is now a canvas for that signature neon green cursive.
You’d think City Hall was a marketing agency trying to win a billboard award.
It’s gotten so out of hand that even the Commission on Audit (COA) was forced to act as unwilling fashion critics. In their 2024 annual audit report, COA flagged this aggressive branding a staggering 13 times.
You know your ego has outpaced your governance when state auditors are spending their time counting your autographs instead of just the receipts.
And speaking of receipts, the Department of the Interior and Local Government is currently demanding answers about a heavily delayed P250-million fund downloaded from the Department of Budget Management.
What exactly is the holdup? Are we sitting on a quarter of a billion pesos because City Hall hasn't figured out how to print that green cursive directly onto the cash yet? Why rush massive public funds when the sticker designs for the rollout haven't been finalized?
Photo from City Information Office's official Facebook account
Sabon panglaba ka ba nga kinahanglan dili malupigan ni Brand X? Pagbaton pud og kaulaw, uy!
Let’s clear up the confusion: this is public administration, not a detergent war where you need to aggressively out-market Ariel or Tide at the sari-sari store. Public service is supposed to be about the people, not a city-wide personal calligraphy exhibit.
Let’s remind ourselves of the actual sponsor here: Kwarta sa mga Kagay-anon ang gipangtatakan sa berde nga logo.
Taxpayers are funding city infrastructure, not a 'Klarex' sponsorship deal. It is the political equivalent of buying a gift with your own money, wrapping it yourself, and watching someone else aggressively sign the gift tag in permanent marker.
Public service speaks for itself; it doesn't need a watermark.
If the urge to brand everything is truly that uncontrollable, we might as well just start tattooing that green cursive directly on the taxpayers' foreheads.
At least then the merch would accurately reflect who actually footed the bill. Pfft.
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